Machine Robo CMs

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The Machine Robo (マシンロボ Mashin Robo) toyline featured several televised CMs (commercial messages) to advertise its' wares. So commercials, then.

As the line had little firm mythology these were on the abstract side, generally being made up of stop-motion animation of the figures transforming in diorama-style settings. Early commercials were narrated by Eiji Kanie and later Tessho Genda.

CMs[edit | edit source]


Machine Robo Series[edit | edit source]

The first commercials mixed live action and stop-motion, featuring an actor in a shadowy futuristic room slotting very cool clear plastic "chips" into a machine that then brought up stop-motion conversions of some of the Machine Robo Series figures, complete with laser effects during conversion, their MR number and a computer number. It would then switch to panning shots of shelves absolutely packed with Machine Robo figures before a shot of vehicle mode toys moving out from a futuristic city

Various 30-second edits of this commercial were made - four versions were present on the Machine Robo Visual Records DVD, with different toys featured in the stop motion, including Bike Robo, Jet Robo, Gyro Robo, Supercar Robo and Shuttle Robo, while some shorter 15-second versions were also made. Each signed off with a still shot of the most recent releases in the line, including the ScaleRobo DX Psychoroid.


Battle Base & Battle Armor 5[edit | edit source]

The Battle Base in its' mobile mode comes under attack from an unseen enemy, transforming to base mode as the Machine Robo onboard roll out. Battle Armor 5's Command Jet appears overhead and converts to join the fray. As well as the 30-second version, a 15-second shorter version also exists. Similarly, a 15-second version that focuses entirely on the Battle Base was also made.


Devil Invaders[edit | edit source]

Featuring Casmodon, Falgos and Zarios attacking a city; Police Car Robo, Eagle Robo, Cessna Robo, Apache Robo, F-1 Robo, New Shinkansen Robo, UFO Robo, Skyline Robo, Crane Robo, Kaman Robo and Harley Robo respond and destroy them with laser fire. This mixed stop motion and cel animation created by Studio Pierrot, the only known commercial to do so.


Machinerobo World Campaign[edit | edit source]

Stop-motion footage of Casmodon transforming, the Battle Base and Battle Armor 5 taken from the above, the Big Machine Robo standing by the Jet Garry and Combat Buggy plus information about the Machinerobo World Campaign, including a demonstration of Ball Pen Robo and other items, all packed into 30 seconds.


Machine Puzzler[edit | edit source]

Unlike the other commercials, this starts off with several painted frames telling the story of the battle between the Machine Robo of Romulos and the Devil Invaders of the Casmo Zone. It then switches to stop-motion footage of Casmodon attacking a city, with a first person view. The members of Machine Puzzler race into action in their car modes before transforming and heading up into the air, combining as Machine Puzzler to face the enemy. As well as the 30-second standard version a shorter 15-second edit was made.


Double Machine Robo[edit | edit source]

An army of Heli Transers, Jet Transers and Tank Transers trundle across a desert before changing to robots. Narration by Kouji Totani.

Promotional video[edit | edit source]


Studio Pierrot also made a 3-minute 25-second fully animated video centred on Battle Armor 5, likely for industry shows.

Notes[edit | edit source]

  • It is not yet known if this list is exhaustive.